Wednesday, September 9, 2009

What's your story?

I facilitated a recent mastermind group where one of the issues raised was about communicating a difficult business proposition. The discussion led to the conclusion that a story would be a great way to do this. In 'Telling a story to illustrate what you do' I wrote about how useful a simple story can be in this regard.

One of the other participants shared a great tip for producing a good story. He had asked 2 clients that were representative of his ideal customers to share their stories of how they had come to choose his business. He then got a copywriter to produce these as short case studies. The stories have been instrumental in helping generate much new business.

Good Networking!
Dave Clarke
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