Tuesday, August 14, 2007

Do you network to find advocates or customers?

During the seminar before an NRG Business Networking Lunch today we were discussing different approaches to networking. I explained that networking to build trusted relationships and develop advocates was far more productive than networking for customers.

One member shared his experience to support that view. When he first started networking he was looking for customers directly. He had some limited success. When he changed his approach to helping others and building relationships first his results increased dramatically.

He also won more customers from his networking contacts!

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

Saturday, August 11, 2007

Crash course in networking

I received a telephone call just before one of our lunches from a journalist. He was writing a piece for Management Today about networking and wanted to pick my brains.

What are the key things about networking, he asked. Decide what you want to get out of it (be strategic), I said. Also, don't expect results immediately - it's all about developing relationships and that takes time.

His article is in the August edition of Management Today and is called Crash course in networking.

Martin Davies
NRG Business Networks

Thursday, August 9, 2007

Where building relationships can lead

At NRG we recently surveyed our members to find out what our members got out of the NRG relationship. I was (pleasantly) surprised to find that over half our members were actively collaborating with other members.

Then one of our more mature and wordly-wise members sat me down and explained things to me.

"You make a big thing about developing relationships don't you" he said.

"Absolutely, it is fundamental to successful networking" I said.

"Well, think about it - if your members do spend time getting to know other members in depth surely you shouldn't be surprise when a lot of them want to work together, share projects, jointly go to market - in other words, collaborate!"

Silly me - why didn't I think that through!

Martin Davies
NRG Business Networks
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