Can you refer the other people in your networking group?

In a recent One2One meeting the person asked me for some advice about a networking group she belonged to. She said "I have given it my best for more than a year, but I haven't received any referrals". I asked about the number of One2Ones she had with other members and the referrals she made for others.

It turned out that she hadn't been able to make many as most of the others operated in completely different markets to her. I suggested some other groups where she was likely to get to know, like and trust people with similar markets to her.

A good question to ask yourself when evaluating which groups to join is whether you regularly have the opportunity to refer the types of businesses represented in the group. Then whether you can envisage getting to know, like and trust them first.

Good Networking!
Dave Clarke
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