Thursday, September 3, 2009

The value of networking for advocates

Many people in Business to Business Services report that the cost of lead generation is rising. My colleague Martin Davies was telling me about a conversation he had last week with someone who had calculated the value of Networking for Advocates against paying for leads.

This person had built 10 advocate relationships through his NRG Networking Group. His investment was about £200 per Advocate. His advocates generate about ten leads for him per year each. That's 100 leads for an investment of £2000. In his industry the cost of a good lead is about £100 to £200.

The cost of buying the same number of leads would therefore be between £10000 & £20000. Up to 10 times more! That makes Networking for Advocates a pretty good return on Investment.

Good Networking!
Dave Clarke
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