Having conversations that matter when networking

I was asked yesterday for a list of the people and companies that attend our networking events. It's a reasonable request as you want to ensure that you are using your time effectively when you attend networking events.

The question is often asked, but mainly for the wrong reason. People often ask to find out if potential clients will be attending. The right reason is to make sure that other people attend with things in common with you. Others that provide products and services to similar clients to you. That way you can have conversations about the things that matter to your clients and potential clients.

Conversations lead to more connections, relationships and advocates. Ultimately to many more potential clients than you can ever meet yourself. Better to think of the people you meet networking as a route to market and not the market.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

---

business networking | business networking events | business networking podcast

---