Be really specific when defining your Target Market

At Network Central yesterday a photographer new to networking came over to the NRG stand. He wanted to know how networking might work for him. I asked how he got business - through direct mailing.

"What sort of response do you get" I asked - "Oh about 20%" he said. My jaw dropped and I asked how he got such a high response rate. "Well, I photograph babies and I subscribe to a mailing list where I receive details of women who have just given birth. Most women like to have a photo of their newborn!"

It just shows if you have a really specific target market and you know what they want you can get exceptionally good results.