Wednesday, May 20, 2009

Are you crystal clear about what you do?

My colleague Martin Davies related a great story about being clear about your target market in his recent post 'Be really specific when defining your Target Market'. It's great advice and the other really important thing is being absolutely crystal clear about what you do for them. The person in his story was very clear.

To get results and referrals from your networking you want your advocates to promote you and what you do when they spot an opportunity. Are you giving them a clear enough message to help them do this?

If you are not sure then ask a few of your good contacts to tell you what they think you do and who for. It can be a real eye opener and help you adjust your message to something much more effective.

Good Networking!
Dave Clarke
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