Monday, February 19, 2007

The Power of Advocacy

At NRG Business Networking Events a member gets a 10 minute slot after lunch to present themselves or their business. At the London Selfridge NRG Event last week the scheduled 10 minute presenter, Jon Davey, of Business in Berkshire was unable to attend (sensibly deciding that his heavy cold should keep him away).

In his place NRG member, Richard White, delivered his endorsement of Jon's business from his own experience. A demonstration of advocacy in action and how a message from a 3rd party perspective can be more powerful than your own.

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