Tuesday, February 27, 2007

Strategic Partnerships

Building relationships with others who operate in the same market place as you makes perfect sense as part of your business networking strategy. In fact if you concentrate on those who offer complimentary services to yours then you can open many more opportunities.

I attended an exhibition of companies today that had formalised this arrangement in an alliance to help each other. Someone there told me a great story about a Marketing Consultant and a Sales Consultant who had met at an NRG Lunch. They had built a relationship and just won a £30,000 contract with a joint bid!

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