So what do you do then?

For many people this is the hardest question when they attend a networking event or talk to someone in business?

They know it's going to be asked so what do they do when someone asks the inevitable?

It can often have them babbling incoherently or rambling on and on in an increasingly incomprehensible manner.

Don't be like the character Dr Calvin played by Bridget Moynahan in the film, "I, Robot" when Detective Spooner ( played by Will Smith) asks her:

“What do you do?”

She replies "My general fields are advanced robotics and psychiatry although I specialise in hardware to wetware interfaces in an effort to advance our anti-amorphisation project.”

Better to have the clarity she expresses when Spooner asks again, “So what exactly do you do?" and she replies:

“I make the robots seem more human.”

So, if you know anyone who struggles & dreads those words, "so what is it that you do?" then suggest they think in advance about:

• Their target market
• What problems people in the market have that they can help with
• What they do to help relieve the pain that problem brings
• What positive outcome they leave them with