What is important in your World?

In response to my post 'What you say is less important' Christopher Neufeld said "An excellent point, although it should take note that you need to get the other person to open up and start discussing what is important to both of you."

He is right about the need to engage with someone in order to start a conversation or get them to 'open up' as he put it. The things that really engage someone are those that are important in their world. I was speaking at a recent event for the owners of independent retail and catering businesses about generating business in the run up to Christmas. The brief was excellent because it summarised the main concerns they have right now which meant the speakers could address those immediately and engage from the start.

It's the same in a One on One or small group. To engage and start a conversation ask questions about the issues they have. It's those conversations that create the connections that start the networking process.

Good Networking!
Dave Clarke
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