How recently have you been in touch?

I was involved in a discussion yesterday about the importance of the Christmas Trading period to many in the retail and leisure trades. With the year many of them have had it could well be make or break time. Now is the time to act to ensure they maximise their business in the next couple of months.

One thing that came up in the discussion was the goldmine that many of them are sitting on without realising it. The gold in this mine is their existing customers. Many businesses concentrate on looking for new customers all the time and forget those people they have already done business with.

Make sure you keep in regular contact with people you have already done business with. Give them some added value and they may well spend more with you. Do it consistently and they will be amongst your best sources of new business from the people they know and influence.

Good Networking!
Dave Clarke
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