Wednesday, August 12, 2009

Can you explain what you do so others can pass it on?

Many providers of business to business and professional services find it hard to explain their expertise in simple terms. In 'Dominating your niche through Business Networking' I wrote about how Chris Bose did just that.

Chris explained in simple terms the relationship between complex Power Laws and Internet Traffic. He did it so well that others are able to pass on his message and his expertise. I overheard a conversation during a London NRG-networks lunch yesterday where someone was explaining Chris' ideas to someone else struggling with generating enquiries from their website. This was someone who had attended one of Chris' Seminars at NRG a year ago!

If you can find a way that others can pass on your message, no matter how complex, in simple terms it's a real help to those that want to advocate you. Those that have got to know, like and trust you.

Good Networking!
Dave Clarke
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