If networking isn't generating the results you want it could be for a whole number of reasons. One reason could be that you are spending time with people with no access to your market and no real understanding of what you do. The likelihood is that many of the people you meet may not have access to your target market or anyone with influence in your target market. It's worth taking some time identifying other suppliers to the people you deal with. Maybe ask some of your clients who they take advice from.
You can then start to go about your networking strategically and ensure your word of mouth is getting to the right people with the right message. This includes joining the networking groups where others work in similar markets to you and building that network of advocates to spread positive word of mouth in the right ears.
Good Networking!
Dave Clarke
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