Monday, July 13, 2009

How to Barack Obama your Business

Tonight I am attending an event where guest speaker Rod Sloane will be talking about 'How to Barack Obama your Business - a special evening programme for business owners who want to sell more products and services'. Rod first used this great headline after the US Presidential elections. It captured the imagination because of Barack Obama's great marketing and is in language that the audience can immediately understand. The sub heading addresses his target market and the problem they have.

If you struggle to get your message across think about presenting your business in the language of your clients. What is your equivalent to 'How to Barack Obama your Business' and 'business owners who want to sell more products and services'?

Good Networking!
Dave Clarke
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