Tuesday, June 23, 2009

Connecting with people you can work with

Networking can be a great route for finding people to collaborate on bigger projects.

I had a meeting with a couple of people yesterday about their new email marketing venture. One of the most interesting things for me was the history of how this joint venture had come about. They had both met whilst networking and as their relationship developed they had increasingly supported and referred each other. They had helped each other develop their marketing strategies and built some very sophisticated tools for systematic and effective approach to email marketing.

Over time this lead to collaboration on a number of projects and ultimately to this new venture through which they both expand their respective businesses and generate new revenues in new markets.

A great example of real business development through networking.

Good Networking!
Dave Clarke
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