Friday, March 9, 2007

That's AMORE

I like this presentation tip acronym which originally appeared in "The MediaCoach", a free ezine produced by Alan Stevens, and available at

A - Audience. The first thing you should consider. Who are they? What are they interested in? What will move them to take action?

M - Message. Your key theme, which should be brief, simple and relevant. Keep this in mind throughout your speech.

O - Opening. The first 15 seconds are crucial. Don't waste your time on pleasantries, get right to your message.

R - Recap. Hey! What happened to my speech? Well, that's the easy part. It's important that whatever you said, you provide a summary to reinforce your message.

E - Ending. The killer closing line that will hammer home your message and bring you a standing ovation.

With apologies to Dino, That's Amore. (Geddit?)

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