Keeping track of your referrals 2

I wrote yesterday about the importance of keeping track of your referrals. You may think that is limited to direct contact of some sort, but I have also found that much of the business generated via the internet has its root in referrals and word of mouth. I was phoned a few weeks ago by someone interested in opening a new NRG Group in an area we don't cover. I asked how he had found us & he said Google. When we met I asked the question again. Whilst it was true that he had found our website via Google it was because someone we both know had suggested me to him. I was able then to thank the referral source and update him with what had happened.

Many of the people who found us via google also turn out to be via Word of Mouth. More than half of the  searches  that found our website include NRG suggesting someone recommended or referred them in the first place.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

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business networking | business networking events | business networking podcast

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Dominating your niche through Business Networking

One of the temptations in business networking is to speak about your business in very general terms in case you miss a possible opportunity. The problem with this approach is that everyone misses the specific opportunities they could refer you to. Presenting your business in terms of the specific things you do for a defined target market produces much better results.

Last week Chris Bose explained how the Internet works in a seminar before the NRG London City Business Networking Group Lunch. The seminar was called, 'Dominate your online niche to survive and prosper'.

Chris demonstrated real expertise by explaining in simple terms how you can get well qualified web traffic through the search engines by presenting content that specifically answers the things your potential clients are asking. It is much better to get the 100 real prospects for your business than 100,000 who may or may not be interested. You can find out about real google searches with their free tool at www.google.com/sktool.

The same applies in business networking. Talk about the specific issues that your target market have, where they are and what they will be saying about their problems. There are two simple ways to establish what questions they are asking. You can use the same free google tool and you can ask them!

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

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business networking | business networking events | business networking podcast

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