I saw the following from 'Alice in Wonderland' in the excellent ezine from Marieke Hensel of Branding Personality this week.
Alice:“Would you tell me, please, which way I ought to go from here?”
The Cat: “That depends a good deal on where you want to get to”
Alice: “I don't much care where.”
The Cat: “Then it doesn't much matter which way you go.”
Alice: “…so long as I get somewhere.”
The Cat: “Oh, you're sure to do that, if only you walk long enough.”
Marieke was sharing how to avoid the top 6 mistakes you can make on Linkedin. Mistake number 1 is not setting goals. The same is true for Business Networking in general. You must be clear about your objectives to start with.
If, for example, you are networking to generate new business then invest some time to work out your strategy & set yourself some targets. Calculate how many referrals you will need to achieve your target and that will give you a rough number for the referrals you need to give.
Work out where you can regularly meet the business people you can form relationships with and give referrals to. They are the ones most likely to be able to refer you too. You can then plan for the groups you need to join and commit to the activity you need to undertake.
Over time this investment will pay dividends over and over again.
Good Networking!
Dave Clarke
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