Wednesday, August 20, 2008

Does your network know who to refer you to?

I presented a seminar on "How to avoid the 3 common mistakes in Getting your Message Across" before an NRG lunch last week. During the seminar we helped 3 volunteers work on these 3 things.

The 1st mistake often made is not being clear about your target market. Who do you want as customers?

In a couple of cases our "guinea pigs" had data on exactly the customers they wanted. However, they were not sharing this & were talking in very general terms.
If you know who you want to talk to then share this information. Real company names mean much more then talking about types & sizes of business. Much more powerful then talking about types & sizes of business which can often mean very different things to different people.

Is there any work you could do on naming the organisations that you would like to do business with?

Good Networking!
Dave Clarke
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business networking | business networking events | virtual board

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