Getting your message across

I was in a networking session last week where we each had some time to resolve an issue rather than have the usual introductions. One of the problems that a number of people raised was the difficulty in getting their message across to potential clients.

One of the others suggested a great question:

"How do your potential clients recognise themselves"

It immediately got people thinking from the perspective of a client and the issues that they faced in the context of a particular service or offering. The message is then focussed in the right place. On the receiver & not the deliverer!

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

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