Tuesday, August 14, 2007

Do you network to find advocates or customers?

During the seminar before an NRG Business Networking Lunch today we were discussing different approaches to networking. I explained that networking to build trusted relationships and develop advocates was far more productive than networking for customers.

One member shared his experience to support that view. When he first started networking he was looking for customers directly. He had some limited success. When he changed his approach to helping others and building relationships first his results increased dramatically.

He also won more customers from his networking contacts!

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

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