Tuesday, June 26, 2007

What first impression do you create?

I attended a seminar last week delivered by personal branding and image expert, Tessa Hood, of Changing Gear. If you create a bad first impression you may never get the chance to put it right so when you go networking dress and conduct yourself in a manner that is consistent with the service you provide. We're sometimes asked by people how they should dress for our events. We ask how they would dress if they were meeting a potential new client for the first time.

She asked if our perceptions about our personal brands matched other peoples. If you're not sure then get some feedback from your trusted contacts.

I found a great quote from Tom Peters on the subject. He said;

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."

Good Networking!
Dave Clarke

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