Tuesday, June 22, 2010

Are you networking or building your network

In conversation with a couple of people last week I asked if they thought there was a difference between networking and building your network. They answered that when they started formal networking they were recently out of corporate life and they thought networking was all about finding people to do business with directly. This meant they went around attending lots of meetings and finding loads of new people. They did training courses on elevator pitches, talking to strangers and working the room. They didn't generate any business, but they didn't give up.

They realised through their experiences that effective networking was not a one touch contact sport but about building a network as the one real asset of a small business or independent professional. It became important to find groups of like minded people to replace the things they took for granted in Corporate Life. They are now building relationships with people they have things in common with by sharing business, support and knowledge.

I believe that building the right network for you and your business is vital. If you start with that premise it gives you the real reason for networking and your whole approach changes your focus from you to the people you meet.

Good Networking!
Dave Clarke

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