Internet Psychologist Graham Jones wrote on his Ecademy Blog yesterday about the tough economic times ahead whoever wins the UK General Election. Everyone knows there will be some serious belt tightening whoever wins, but as he says "It's not all doom and gloom. You have your friends... It will be tough in the coming few years, that's true. But if you have friends; if you have trusted contacts; if you have people who like you, then you will survive thanks to their support."
This is when you find out that networking really isn't selling. It is about developing your route to market through trusted relationships, but it's much more than that. It is also about support and building friendships in business. That happens when you get to know, like, rate and trust others and they do the same for you.
As Graham said the economic situation we now have to face could well prove that it's never what you know that matters - it's who you know!
Good Networking!
Dave Clarke
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