Do you meet the right people when you go networking?

In a conversation with the partner in a professional firm last week he said "I know networking is about building relationships and not selling directly, but I never meet the right people". I asked him who the right people were and he tried to explain. He found it difficult and rambled on a bit.

I suggested (gently) that he might like to give it some thought because then he would have an idea where he might find the 'right people'. He asked if I had any tips that might help and I said he could start with where his referrals came from today. He mentioned a couple of sources which was great because now he will be looking for networking groups with others like them.

I also suggested that when he finds that group he should invite his current referral sources too. That way he will be building his Inner Network* and strengthening the relationships with his current Advocates*.

*Explained in more detail in the NRG Advocate Marketing System.

Good Networking!
Dave Clarke