In my recent article 'top 10 tips for building business with the effective use of offline & online networks' tip 7 is that your blog is the cornerstone of your online presence & you build your reputation by sharing your expertise. The important thing is that you are sharing content that is relevant to your intended audience.
I was talking about this last week with the owner of a printing company and he asked me what he should blog about. I asked him about the problems that his customers are looking to solve when they use his services. All of the examples he gave me were about how his business customers were looking to improve the ways they communicated their marketing messages. As a marketer he had a clear understanding of their issues and many practical examples of where he had helped. My reply to him was that those were the things to blog about. The stories, hints, tips, & insights from his clients' issues and problems are great content to add value to others with similar issues.
If he regularly generates that content and communicates that through his network he will build an audience of interested readers. Many of them will know people with the issues and problems that need an expert like him.
Good Networking!
Dave Clarke
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