The truth is that whilst these sites are essential parts of the overall mix they are no substitute for actually meeting people and building solid business relationships based on trust.
In a previous entry I mentioned Keller Fay research concluding that 72% of all Word of Mouth interaction takes place face to face. The report includes "... in their rush to jump on the online bandwagon, marketers have ignored one crucial fact: The real power of Word Of Mouth is offline, where most conversations still occur."
This mirrored our own findings into how networking works. Networking results follow from building trusted relationships first. Most of this trust building takes place to start with in regular attendance at face to face Group meetings and subsequently in follow up and 121 meetings.
Once you meet 121 there will, very likely, be a number of steps to take before you can advocate each other, but put the effort in and the rewards are there.
Good Networking!
Dave Clarke
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