Getting serious about Word of Mouth

A couple of weeks ago I attended a seminar at a PR Company in Reading. The theme was "Grow your own business through effective sales, PR & Marketing". There were some good tips on traditional sales, PR & Marketing. Social Networking, however, was completely absent from the presentation. I asked one of the presenters if they saw it as important. I was left with the impression that Web 2.0 was not something they had embraced.

The same week I saw a presentation from Steve Clayton of Microsoft on "Web 2.0, Social Networking, Blogging & more". He underlined the importance of utilising the technology and getting serious about Word of Mouth Marketing.

As Philip Calvert put it in a recent NRG Business Networking Seminar, "If you're not on Google, Facebook & Myspace you don't exist!"

How are you utilising Social Networking in your Word of Mouth strategy?

Good Networking!
Dave Clarke
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