Thursday, May 3, 2007

What’s your NRG? Part One.

In this context NRG stands for Networking Reliability Grade and is used for the trust levels identified as key stages in the business networking research we did a couple of years ago.

The ultimate in relationship networking is when someone introduces you to a prospect for your product or service and introduces you as the person they simply must do business with. An ‘advocate’ introduction of this sort will only happen when you have built a business relationship based on complete trust.

In the research we established that trust is built through networking transactions and as the transaction value increases it is necessary for your trustworthiness or Networking Reliability Grade (NRG) to increase. Providing you perform well during networking transactions your NRG increases.

NRG levels move from 1 to 6. NRG level 1 is where no trust is required and NRG level 6 is where complete trust is required.

An example of a networking transaction where you only need NRG level 1 would be a simple introduction at an event.

An example of a networking transaction where you need NRG level 6 would be the ultimate described above.

I’ll introduce the other levels and some examples over the coming days together with what you have to do to move from NRG Level 1 to NRG Level 6.

Good Networking!
Dave Clarke

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