Do you have a clear proposition?

Do you ever struggle to understand someone else's proposition. It may well be someone you like and trust, and would love to help.

At a seminar today presented by NRG members, Tim Cumming and Anna Thomas they shared a very simple way of developing your message. It's not designed to be the message you give, but to help you develop the appropriate ones.

You just fill in the blanks:

We help [1.] to [2.] by providing [3.] which are more [4.] than most.

1 = audience
2 = outcome
3 = benefit
4 = differentiation

For example "We help business owners to build a steady pipeline of new business by providing facilitated business networking experiences which are more effective than most"

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

Social Networking in Plain English

I found this great video via Thomas Power's Ecademy Profile:



The video is by Lee LeFever of Commoncraft.com.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

Your advocates help build your reputation

I received a message from a contact today.
He had received a response to an email;

"I would be delighted to take up your offer of a meeting. Someone I met last night was singing your praises and that has spurred me into action!"

Who is talking positively about you when you are not there?

Good Networking!
Dave Clarke
Get 7 networking secrets for business success